Practical guides on PR strategy, coverage tracking, journalist relationships, and getting the most from Presscove.
When coverage links to Amazon or Superdrug instead of your website, you're losing DTC traffic. Here's how to identify and fix it.
Presscove uses AI-powered search to scan 28 publications and find every article that mentions your brand. Here's exactly how it works.
Everything a beauty brand needs to know about PR in 2026 — from finding coverage to pitching journalists to tracking your results.
RSS feeds are one of the most underused tools in PR. Learn how to set up automated monitoring so you never miss a brand mention again.
The best PR results come from genuine relationships with journalists. Here's how to build and maintain them without being annoying.
When a journalist covers your brand, where they link matters enormously. Understand the difference between affiliate and DTC links and how to optimise your coverage.
Beauty editors compile roundups constantly. Here's how to identify the right ones, craft the right pitch, and get your brand included.
PR coverage tracking means monitoring every article, roundup, and mention of your brand across publications. Here's why it matters and how to do it efficiently.